Like any dad, I want to see the best for my children. When it comes to buying for back to school supplies and clothes it can be a bit of a tug of war. This increases as they get older. Girls more so than boys. I am talking about staying within budget!

I am talking about the definition of basics. Last year I did not see what was wrong with the backpack my daughter had from the year before. The concept of a needing a messenger bag to carry over a perfectly functional backpack was beyond my understanding.

The true test of any product or service is the amount of repeat business it gets. New customers will come and go, but the ones that keep coming back is the true test of the business’s merit.

Repeat business is dependent upon that first impression. Rarely does a business get a second chance to WOW a customer to the point when they will return. Most of the time a customer does not return to that business because there was no overwhelming WOW factor.

Years ago we went with Tmobile as our cell phone carrier, because they offered a great deal on a nice flip phone for my wife and myself. Over the years they have always given us good service at a reasonable price. So we keep using them for our cell phone carrier.