Are you aware that a color of a car can cost or save you money? If you are like many of us we choose the color of our car from emotional like or dislike.
The mechanical functions of a car is logical. The car works within a set of parameter or not. Over a period of time a car will cost “X” amount of dollars to operate. Did you know the choice of the color of your car affect the amount of money that car will cost you in the long run.
A Black or dark colored car will absorb heat from the sun in the summer. This will cause the air conditioner work harder. A car painted white is harder to see in the middle of a snow storm, thus make it more likely to be involved in a collision with another car. A silver colored car seems to blend in with the road, making it invisible to other motorist.
Police seem to stop red colored cars more frequently than any other color, and more traffic tickets. Our mini van is turquoise, making it visible in most all weather condition along with not provoking any strong emotion.
Last December 1, 2009, DuPont annually releases a report as to what is the most popular colors. I found at infoplease.com a republish of a list from DuPont the car painting experts. Below I have listed that list. It is interesting to note the color and the emotions that is provoked when people see it.
- Silver: Elegant, loves futuristic looks, cool
- White: Fastidious
- Vibrant Red: Sexy, speedy, high-energy and dynamic
- Light to Mid-Blue: Cool, calm, faithful, quiet
- Dark Blue: Credible, confident, dependable
- Taupe/Light Brown: Timeless, basic and simple tastes
- Black: Empowered, not easily manipulated, loves elegance, appreciates classics
- Neutral Gray: Sober, corporate, practical, pragmatic
- Dark Green: Traditional, trustworthy, well-balanced
- Bright Yellow-Green: Trendy, whimsical, lively
- Yellow Gold: Intelligent, warm, loves comfort and will pay for it
- Sunshine Yellow: Sunny disposition, joyful and young at heart
- Deep Brown: Down-to-earth, no-nonsense
- Orange: Fun loving, talkative, fickle and trendy
- Deep Purple: Creative, individualistic, original
Bottom-line: When you go shopping for a car don’t just look at make and model, consider what emotion you want that car to create, what level of visibility, and how much you want to depend on the air conditioner in those summer months.
